Grace Zhu
Marketing Talks
VP, MKT & Growth
Mondelēz China

Grace Zhu joined Mdlz China in May 2019. Currently, she is VP of MKT & Growth dept, Mdlz China, and her work scope covers marketing, I&A, ecommerce and food service functions. Over the past 20 years’ career, Grace Zhu has successively played important roles in different companies, such as Nielsen, Pepsico. From consumer insight, sales to marketing, she has rich experience and unique views on food industry. From 2019 to the end of 2021, Grace Zhu was appointed as Sr. sales director, Mdlz China.

In two and half years. she designed and implemented sharp sales strategy, building on the strong fundamentals that an execution excellence team already had, and led to the stepped changes of sales function. Then, she has been appointed as VP, MKT & Growth, Mdlz China. She leads the team consolidating more end-to-end strategy into consumer space with her deep understanding of China market and its evolvement and sticking to consumer/customer centricity.

Event Introduction