Marketing Talks
Taobao & Tmall Strategy Center General Manager
Alibaba Group

Antang is currently TaoBao Tmall Strategy Center GM. Based on Alibaba's data ability, she promotes the digital transformation of brands across the industry, and builds Tmall's ecological partner capacity. Antang pioneered the methodology framework of Tmall's consumer insights, and created Tmall's Digital Lab to stimulate brand digital innovation with Taobao Partners (TP) and ISVs.

Event Introduction