Speakers
Hong Ko
Pack Talks
Partner
KL&K Design

Hong Ko was graduated from the Department of Fine Arts at the Chinese University of Hong Kong. He received the British Chevening Postgraduate Scholarships in 2002 and studied his master degree in Typographic Studies at the London College of Printing. In 2010, Ko was promoted as a partner of Kan & Lau Design Consultants, which was lately renamed as KL&K Design in 2013.

Ko was awarded the "People of the Year" by magazine "Art & Design" in 2011, "40 under 40" by Perspective magazine in 2014, "Ten Outstanding Designers Awards 2014", which has proved him as one of the leading young creative figures of Hong Kong and mainland China. With his acquired professionalism, Ko has been featured frequently in media, invited to participate in talks, exhibitions and professional judging.

Ko has vast experience in branding design and has won numerous awards. Influential branding projects include: Shenzhen Airport Group, Bama Tea, Wugu Mofang, etc.


Event Introduction
Pack Talks
 · 12/20 (Day 2)
From Appealing to Branding
14:00
Integrate & Refurbish: How to "Re-activate" the Seemingly Dull Classic Brand?

As the times shift, the classics become dusty. To restore the brand to its former glory, we need to find the most shining part of the brand once again. KL&K Design, a professional consultant who has designed logos for more than 400 brands, shaped and renewed classic brands such as the Bank of China, Li Ning, Bama Tea, and Natural Food, will share with you how they "re-activate" the classics.

Link to agenda