Eric Zhu
Pack Talks
Creative Director
Intox Design & Communication

Eric Zhu, a famous designer and curator in China, was graduated with an MA in Interactive Multimedia from London College of Communication, and the University of Arts London in 2003. After graduating and returning to China, he set up INTOX DESIGN & COMMUNICATION right back from London, focusing on lifestyle experience design and creative studies. INTOX DESIGN & COMMUNICATION not only provides creative services for many well-known consumer brands, but is also skilled in linking art and design with social culture to achieve sustainable brand value.

As a well-known designer and creator in China, Eric has won many international design awards, served as the chairman of the Shenzhen Graphic Design Association and has organized multiple projects in the art and design field.

Event Introduction
Pack Talks
 · 12/20 (Day 2)
From Appealing to Branding
[Panel] Making Products More "Visible" - New Angle on Shelf Vision

A noisy environment requires a louder voice, while a quiet place is more suitable for artistic expression. Whether product packaging design emphasizes more on visual impact or more on brand expression may follow a similar logic.

How to understand the visual connection between products and shelves? What are the new characteristics of this connection in the new emerging "shelves" such as boutique supermarkets, chat groups and live selling broadcasters? Will the integrated co-creation of personalized channels and product design become the future trend?

Link to agenda