Speakers
Hao Cheng
Drink Talks
Executive Director
Ipsos in China

Entering into research industry 20 years ago, Hao has got his feet deep into marketing research. 

He has a rare all-around insights on marketing research gaining through his positions as research manager, research director, and client director.

He has received professional and systematic research trainings from Ipsos, regarding U&A, concept/ pack/ product test, shopper study, CSR, brand tracking and etc., and accumulated rich experience from related projects after.

More importantly, clients and team love to work with him because of his solid research skills and rich research experiences.

In the meantime, he is also an active observer on food and beverage industry. In 2020, he presided over the release of reports including “2021 Beverage Functionalization Trends”, “Analysis of Three Beverage Categories – Tea/Plant/Coffee”, “The Rise of Health Snacks”, “Sugar Reduction Behaviors and Attitudes of Consumers”, and so on.


Event Introduction
Drink Talks
 · 12/21 (Day 3)
Wow, Drink It Up!
10:30
Made-on-site VS Pre-packed: All Roads Lead to Rome

An increasing number of made-on-site drink brands release pre-packed products, while pre-packed drink brands making attempts at brick-and-mortar stores. Both are doing the business of drinking. What do they have to learn from each other?

Link to agenda
Drink Talks
 · 12/21 (Day 3)
Wow, Drink It Up!
Link to agenda