The total retail sales stood at RMB 34.2 trillion from Q1 to Q3 2023, up by 6.8%. Resilience, recovery, and hope are on the way. However, we must not ignore the fact that only 50% of consumers are pleased with their financial status. The confidence of consumers in different income bands, according to a report by BCG, could further diverge. Affluent consumers are more willing to spend, while the middle class, as the mainstream spenders, is stressed. Against this backdrop, product-ism and cost performance are making a comeback. We are going to discuss:

—What signals are indicated by the macro economy as to consumption trends in the future?

—What are the characteristics of categories for which consumers show a stronger willingness of purchase?

—What more is expected by consumers of brands and products?

In 2022, China's food exports reached 509.18 billion yuan, marking a 10.0% year-on-year increase. This growth continued in 2023, with exports rising to 538.23 billion yuan, highlighting the immense potential of Chinese food and beverages in the international market.

How should Chinese food enterprises evolve from product export to brand export by cultural influence?  It's not just about "going out," but also about "going into" local overseas markets!

-Bridge the gap between perceived and actual overseas market realities.

-Embrace "going global" as a long-term strategy: How to patiently plan and lay the groundwork?

-Beyond selling products: Building a brand with localized strategies.

  · Gain insights into cultural differences to enhance communication and interaction with local consumers.

  · Find strategic partners to expand both online and offline channels.