Zihan Yi
Startup Talks
Founder & CEO

Zihan Yi, founder and CEO of Songxianxian, a national first-class registered nutritionist, has been focusing on the research and development of healthy food for 14 years. In 2020, he established Hangzhou Songxianxian Natural Seasoning Co., Ltd., creating a new track for matsutake seasoning in the seasoning industry.

Event Introduction
Startup Talks
 · 06/26 (Day 2)
Start Up, Stand Out
4.2H - Hall B2
Methodology for Entrepreneurship
From a 20 Million Loss to the Top 1 of the Online Seasoning Category, How did Songxianxian Develop a Profitable Model?

In 2021, Songxianxian was swept up in the influencer live-streaming trend and was forced into the spotlight due to an streaming incident. By 2023, Songxianxian had achieved profitability for two consecutive years, with a year-on-year growth of 300%. Its user base exceeded ten million, ranking first in the seasoning category on Tik Tok, and in the chicken essence categories on Tmall and JD.

Once a company falls into difficulty, reversing the situation can be extremely challenging. How did Songxianxian manage to establish a category of matsutake mushroom seasoning, turn losses into profits and become a leading brand in the healthy seasoning industry?

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