Nina Mu is the Chief Marketing Officer, Greater China Foods, PepsiCo, where she leads and manages all food business operations in China, including popular global brands such as Lay's and Quaker. Previously, she served as the Marketing Senior Director, Greater China Beverages Category & Pepsi Brand Lead.
Since joining PepsiCo in 2015, Nina Mu has been actively advocating for digital transformation. She has led her team to focus on branding and product development, empowering the brand's remarkable growth and driving high-quality performance outcomes.
With over 20 years of professional experience in brand management, marketing innovation, and business development, Nina Mu possesses keen insights and decision-making abilities in market and consumer trends, and excels in driving mutual value growth between brands and businesses.
4.2H - Hall D1
In the face of the ever-changing snack market and the new generation with an attitude, brands need to get closer to young consumers in a more vibrant, relaxed and approachable way. New scene expansion, localized innovation, digitization ... Let's see how Pepsi iterates and upgrades time and again, leads the wave of the new generation with innovative thinking, and continues to promote the two-way value growth of brand power and business!