Speakers
Kimmy Zhang
Director of Liquor & Spirits & Wine Department
Alibaba

Wine Pairing consultant, with ten years in the Liquor & Spirits & Wine business.

Kikisake—Shi by Sake Service Institute (SSI) 

Kikisake—Shi by Shochu Service Institute (SSl) 

Chief Whisky Society (CWS) Level-2 Distinction

Edinburgh Whisky Academy (EWA) Level-2 Distinction

Diageo Whisky Academy (DWA) Level-3

WSET Sake Level-3

WSET Spirits Level-1

Event Introduction
Alcohol Talks (1 Day Only)
 · 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Sipping Across Borders
10:15
Decode the Trends of Imported Liquor Consumption: Downgrading Consumption, Upgrading Demand

To what extent can past experiences remain effective when facing the transforming and distinctive Chinese market? What insights does the development of imported wine offer for the diversification of Chinese liquor?

Link to agenda
Alcohol Talks (1 Day Only)
 · 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Reconstruction of People, Product & Place
14:50
[Panel Discussion] Reshaping the People-Product-Scene of Alcohol Consumption

1、What scenarios would make contemporary young people want to initiate a drink?

2、In these scenes, what kind of products can be selected?

Justin Guan, founder of INS Park, a new landmark in Shanghai's nightlife, and Neil, founder of BLUE DASH, a new drink brand that continues to grow sales by 200% year-on-year in the first half of 2023, will share their insights and practices with us.

Link to agenda