Grace Zhu
Snack & Baking
VP, MKT & Growth Greater China

Grace Zhu joined Mdlz China in May 2019. Currently, she is VP of MKT & Growth dept, Mdlz China, and her work scope covers marketing, I&A, ecommerce and food service functions. Over the past 20 years’ career, Grace Zhu has successively played important roles in different companies, such as Nielsen, Pepsico. From consumer insight, sales to marketing, she has rich experience and unique views on food industry. From 2019 to the end of 2021, Grace Zhu was appointed as Sr. sales director, Mdlz China.

In two and half years. she designed and implemented sharp sales strategy, building on the strong fundamentals that an execution excellence team already had, and led to the stepped changes of sales function. Then, she has been appointed as VP, MKT & Growth, Mdlz China. She leads the team consolidating more end-to-end strategy into consumer space with her deep understanding of China market and its evolvement and sticking to consumer/customer centricity.

Event Introduction
Snack & Baking
 · 06/26 (Day 2)
Make Snack Delicious And Fun
4.2H - Hall D1
Think Bold and Different
Subtraction Strategy: Pare Down and Focus

Consumer loyalty is shrinking. New products keep emerging and brands are caught in chaotic fights, trying hard to be remembered. In the fight for survival, no two species can occupy the same ecological niche, while in the business realm, brands have to pare down and focus on the core category to win consumers’ mind.

Let’s then have a chat about the "pruners" and "magnifiers" for brands’ deployment strategies.

Link to agenda