Shuya Gong
Tech Talks (Day 2-3)
Investor & Creative Director of IDEO CoLab Ventures
Innovation Fellow of Harvard Engineering

Shuya Gong is an investor and creative director at IDEO CoLab Ventures with a background in mechanical engineering and craft expertise in interaction, systems, and venture design. She started her design practice in blockchains, working with a collaborative ecosystem of financial institutions including NASDAQ, Fidelity, and Citibank to understand how emergent technologies would change everyday experiences. Throughout her career, Shuya has worked across industries spanning food, fashion, and fertility with Fortune 50 companies on shaping their future strategies at the intersection of new cultural trends and technologies. Recently, her work explores the new emotions that cyberphysical interactions and novel digital mediums introduce into products and services. 

Her work can be found on shelves at Target through the initial brand concept of Good and Gather, a $2B+ flagship label, and in circular return systems at select Starbucks locations. Shuya is also an innovation fellow and lecturer at Harvard School of Engineering and Applied Sciences, a founder and partner of the regenerative design collective Maybe Ventures, and an herbal apprentice at Agape Healing, a traditional Chinese medicine practice founded by her father. Talk to her about rapid prototyping with emergent technologies, living life without plastic, futuring through experiential experiments, and the emotional ergonomics of chaotic cyberphysical systems. 

Event Introduction
Tech Talks (Day 2-3)
 · 06/26 (Day 2)
Reimagine Food
4.2H - Silk Road Hall
The Dawn of AI in the F&B Consumer Market
Gone are the days of intuition and guesswork – artificial intelligence (AI) is no longer a futuristic dream, but the huge power shaping the F&B industry's future. Beyond personalized experiences, AI empowers brands to truly understand their customers at a granular level. Imagine AI, not just as a data analyst, but as a mind-reading seer, revealing the deepest desires and culinary triggers of each individual. Envision chatbots, not robotic assistants, but friendly oracles offering recipe inspiration around the clock. Picture AI-powered flavor prediction tools, not mere algorithms, but culinary wizards conjuring up flavor combinations that ignite taste buds. This is the magic of AI in F&B sector, a scientific marvel waiting to be unleashed. However, powerful "spells" are accompanied with huge potential risks: copyright concerns, ethical dilemmas, data privacy, the black box...all these can be life-threatening pitfalls. This transformative journey demands not just the application of AI technology, but a seamless collaboration between food companies, data scientists, and AI solution providers, enhancing data infrastructure and driving a future-oriented transformation with the awareness of potential risks. This exploration delves deep into the commercial impact of AIGC revolution and the practical applications of AI in F&B, equipping you with the knowledge to brew your own unique recipe for success.
Think of AI Like A Fortune 10 Leader: The Practical Framework to Future Vision

Artificial intelligence (AI) is a powerful tool that goes beyond eye-catching marketing campaigns. It drives organizational transformation, reshaping how businesses operate. As business leaders, we face challenges: bridging skills gaps, ensuring AI enhances efficiency rather than replaces it, and looking beyond short-term ROI. Remember, AI provides the flight path, but you are the pilot.

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