Jack Wang
Channel Talks (3 Days)
Aice Group

Event Introduction
Channel Talks (3 Days)
 · 06/27 (Day 3)
Laying A Solid Groundwork
4.2H - Hall A2
Overseas Gold Mining-Southeast Asia Market Analysis
[Tasting] Indonesia's No.1: Aice's Mutual Engagement with Southeast Asian Consumers

As one of the fastest growing regions in the world, Southeast Asia saw middle-class population reach 200 million in 2020, account for 1/3 of the total population. The region is often the first stop of Chinese businesses seeking overseas development thanks to its proximity in geography and consumption culture with China, fast growth of TikTok, Shopee, Lazada, and supportive e-commerce service, as well as the stable trade environment under RECP.

In just 8 years, Aice has become the leading traditional channel and second overall channel ice cream brand in Southeast Asia. It holds the top market share in Indonesia and its products are available in markets across Indonesia, Vietnam, the Philippines, Cambodia, Laos, and Timor-Leste. How did Aice engage in this mutual journey with Southeast Asian consumers?

Link to agenda