Xiufeng Han
Drink Talks

Ms. Xiufeng Han is currently the CEO of Yuzu Valley Company. She has served as the head of Tongrentang Health O2O Business Unit, Reckitt Benckiser Group China Channel Optimization Business Unit, and Uni-President (China) Health Food Business Unit.

Event Introduction
Drink Talks
 · 06/25 (Day 1)
Wow, Drink It Up!
4.2H - Hall C1
Trends and Strategies
From Category to Brand: Insights from YUZU VALLEY Breaking 1.1 Billion in 2 Years

YUZU VALLEY set a good example from the beginning by creating the new category of double yuzu juice. However, the subsequent influx of low-priced imitations intensified competition. In response, YUZU VALLEY upgraded to the new "YUZU Juice" brand last July, moving from a category-driven approach to a dual strategy of category + brand. This innovation helped break the cycle of low-price competition, and within two years, sales exceeded 1.1 billion yuan.

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