Speakers
Hiroko Ogawa
Founder & CEO
OGAWA HIROKO DESIGN

Runs a design company in Tokyo, Japan. It celebrated its 30th anniversary this year.

Her current work mainly focuses on package design, graphic design, CI, writing, and school education.

Awards: PENTAWARDS SILVER, JPC: Minister of Economy, Trade and Industry Award, Director-General of the Bureau of Information Policy, Ministry of Economy, Trade and Industry Award, Japan Package Design Award: Silver Award, Bronze Award, and many others, THE NEW YORK FESTIVALS: FINALIST AWARD, etc.


Event Introduction
Pack Talks
 · 06/26 (Day 2)
From Appealing to Branding
4.2H - Hall B1
From Packaging to Branding, from Experience to Trust
10:20
[Workshop] How is the Gastronomic Appeal Reproduced on Japanese-style Packaging?

To stimulate appetite one does not have to "bluntly" show the deliciousness of food, and going "delicate" is not equaled to plainness. What has Japanese-style packaging done right to look delicate and "tasty" at the same time?

 

Link to agenda