Speakers
Andrey Gornov
CEO
Getbrand

The founder of branding agency "GETBRAND", brands created by the agency regularly get into the TOP 10 of the FORBES rating. 

Member of the Council of the Association of Branding Agencies of Russia.

The author of unique techniques © «3D BRAND FIELD», © «THREE LAYERS OF EFFICIENCY», © «GROWTH PLATFORMS», © WORKSHOP «VYSOTA»

The author of the best-selling book «THE GETBRAND METHOD»


Event Introduction
Pack Talks
 · 06/25 (Day 1)
From Appealing to Branding
4.2H - Hall B1
Zoom-in Session: Win on the Shelf
13:55
This "Mind Map" Will Help You Navigate through the Mist of Physical Shelves

Offline shopping accounts for 70% of transactions in the food and beverage sector. Coming into offline channels is an inevitable choice for new consumer brands.

Compared with online channels, however, the offline realm is more intricate and complex. Physical shelves are dynamic, full of unpredictable factors. Different from two-dimensional product display online, the three-dimensional space of physical shelves implies that the "shelf thinking" is a must-have skill for packaging designers in addition to creative ideas.

In the workshop session, an experienced coach will take a deep dive with you into "shelf thinking" through a live demo around shopping at on-site shelves, unveiling tips that will boost your combat effectiveness in the on-shelf battle.

 


Link to agenda