Speakers
Anastasiya Gornova
CBDO
Getbrand

Head of International Projects at the Getbrand Agency

Deputy Member of the Council of the Association of Branding Companies of Russia

An Experienced Speaker

Author of Articles in Various Fields

 


Event Introduction
Pack Talks
 · 06/25 (Day 1)
From Appealing to Branding
4.2H - Hall B1
Zoom-in Session: Win on the Shelf
13:55
This "Mind Map" Will Help You Navigate through the Mist of Physical Shelves

Offline shopping accounts for 70% of transactions in the food and beverage sector. Coming into offline channels is an inevitable choice for new consumer brands.

Compared with online channels, however, the offline realm is more intricate and complex. Physical shelves are dynamic, full of unpredictable factors. Different from two-dimensional product display online, the three-dimensional space of physical shelves implies that the "shelf thinking" is a must-have skill for packaging designers in addition to creative ideas.

In the workshop session, an experienced coach will take a deep dive with you into "shelf thinking" through a live demo around shopping at on-site shelves, unveiling tips that will boost your combat effectiveness in the on-shelf battle.

 


Link to agenda