Speakers
Yang Zou
Party Secretary and Chairman
Haihe Dairy Co., Ltd.

Yang Zou was born in September 1985 in Tianjin, graduated from Tianjin University majoring in Biochemistry, has a postgraduate degree, a doctorate degree in engineering and is a senior engineer. He is currently a member of the Discipline Inspection Committee of Tianjin Food Group and the Party Secretary and Chairman of Tianjin Haihe Dairy Co., Ltd.


Event Introduction
Dairy Talks
 · 06/25 (Day 1)
Hit New Category
4.2H - Hall A1
Global Insights
10:30
[Club Talk] Sold Vs. Bought: What Have Fast-moving Dairy Products Done Right?

The right channels facilitate products selling, while product power and branding attract buying.

To be sold: channels play a key role in promoting products to broader platforms and fulfilling their commercial value. How should dairy brands balance and choose from supermarkets, grocery stores, to online retail to reach different consumer groups?

To be bought: how can we make dairy products suit consumers' fancy and win their hearts? "Made to measure" matters most. One must take firm steps from commodities, quality, to value-added products. 

 

Link to agenda