Yang Zou was born in September 1985 in Tianjin, graduated from Tianjin University majoring in Biochemistry, has a postgraduate degree, a doctorate degree in engineering and is a senior engineer. He is currently a member of the Discipline Inspection Committee of Tianjin Food Group and the Party Secretary and Chairman of Tianjin Haihe Dairy Co., Ltd.
4.2H - Hall A1
In recent years, the dairy industry seems to have entered an "innovative spring," with "new products every week" gradually becoming the new norm. If "new products every week" reflects the market's dynamism, then the success of these products must have something to do with their innovative elements.
On this topic, we've invited three "successful selling" brands: "Haihe", praised as the Shining Example of Domestic Products and Divine Milk by online netizens; "New Raspberry", the first to enter the stirred yogurt race and become a growth dark horse; and "Da Vinci", a treasure brand whose annual sales have skyrocketed from 30 million to an impressive 260 million yuan in just three years. Together, we'll explore the strategies behind selling and buying products.