Bai Xuedong, Vice President, co-founder of New Hope Blue Sea Dairy (Da Vinci Yogurt). Now responsible for the market management center and e-commerce center, leading the implementation of brand strategy, innovative product development, online e-commerce platform sales management. Da Vinci takes "yogurt taste good" as its brand positioning and product development concept. In 2021, Da Vinci Yogurt has been listed in major cities across the country, and has successively launched a series of innovative yogurt products such as Good Satisfaction, Da Vinci Excellent Shape, pudding yogurt, 5 Black 5 Red, etc., maintaining a growth rate of more than 200% from 2021 to 2023. Before joining Da Vinci, Mr. Bai Xuedong worked as a yogurt product manager in a large dairy industry. He has more than 20 years of practical experience in the dairy industry and is a veteran of the yogurt industry.
4.2H - Hall A1
The right channels facilitate products selling, while product power and branding attract buying.
To be sold: channels play a key role in promoting products to broader platforms and fulfilling their commercial value. How should dairy brands balance and choose from supermarkets, grocery stores, to online retail to reach different consumer groups?
To be bought: how can we make dairy products suit consumers' fancy and win their hearts? "Made to measure" matters most. One must take firm steps from commodities, quality, to value-added products.