Wanli Tang
Ding Ding Fresh

In 2014, —— Wangli Tang founded the most prominent catering sharing economy platform in China, Went Home to Eat, founded Ding Ding in 2018, and founded Ding Ding Fresh in 2020, with sales of more than RMB 1 billion in 3 years. Ding Ding Fresh was selected as the official partner of the 2022 Hangzhou Asian Games. The actress Hai Qing became the company's spokesperson, and the product won the "China Prefabricated Boiled Fish with Pickled Cabbage and Chili Sales First" award to achieve the development of a new generation of domestic brands.

Ding Ding Fresh is determined to continue to operate for fifty years, influence three generations, and become a popular national brand.

Event Introduction
Condiment & 3R Food
 · 06/26 (Day 2)
New Taste That Spice Up New Lives
4.2H -Hall C2
The Next Decade of 3R Food
What are The Secrets behind Viral Products?

In 2021, Ding Ding Fresh, founded less than a year ago, achieved over RMB 200 million in sales.

By December 2022, monthly sales reached RMB 220 million for Ding Ding Fresh.

In 2023, the company's annual revenue surpassed RMB 1 billion and attained a monthly repurchase rate of up to 30%.


From product selection to channels, how many details must be done right to make a viral product?

Link to agenda