Bo Lan
Executive Vice General Manager of the Group
YanJin Food

Bo Lan, a native of Liuyang, Hunan Province, is a senior expert with nearly 20 years of experience in the food industry. He is currently the Executive Vice General Manager of YanJin Food Co., Ltd., in charge of the offline marketing business group and brand product business group of Yanjin Food.

After the whole process of the company's development, with excellent management ability and sales performance, he has led a vigorous and efficient marketing team and created a benchmark organization for the company's diversified channels in the industry. He has a lot of experience in the industry, has a keen insight into the development trends of the food industry, and is an excellent leader in the industry.

Event Introduction
Snack & Baking
 · 06/25 (Day 1)
Make Snack Delicious And Fun
4.2H - Hall D1
Product & Brand Enhancement
The Magical Konjac, the Massive Market

The konjac is going viral! The konjac products of YanJin Food sales up 163% YoY in H1 2023. The first slice of konjac vegetarian tripe on the market with the ultimate taste and innovative flavors to make consumers from excited and "addictive". Let's see how YanJin Food can use konjac to pry the hundred-billion-level snack market.

Link to agenda