Pauline D. Cha
Alcohol Talks (1 Day Only)
China Managing Director
Campari Group

Pauline graduated from Cornell University in the United States and relocated to China more over ten years ago to fulfill her father’s dream of “fallen leaf returns to its roots.” Pauline leveraged her extensive background in hi-tech and FMCG marketing to continue her career in the spirits industry; she is currently the China Managing Director of Campari Group, one of the six largest spirits groups in the world.

Due to her experience of growing up and working abroad, Pauline has an international perspective but has gained deep understanding of the China market. She relies on her personal drive and passion to build the brand, lead the team and grow the business.

Truly bi-lingual and bi-cultural, she strives to promote the integration of Chinese and Western cultures and build international brands in China in a manner that respects the culture and tradition. Last year, she actively promoted the strategic cooperation with Wuliangye Group, opening a new chapter in the integration of East and West.

Event Introduction
Alcohol Talks (1 Day Only)
 · 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Sipping Across Borders
[Inspiring Talk] How Did the Negroni, Which Has Been Popular for More Than 100 Years, Find New Inspiration in China?

In 2023, the groundbreaking collaboration between Wuliangye and Campari gave birth to a novel cocktail named "Wugroni." This innovative concoction not only pays homage to Negroni's enduring popularity but also opens up fresh avenues for the cross-cultural exchange and mutual admiration between East and West. What unique perspectives and considerations guided Campari in embarking on this inspiring journey of collaboration?


Link to agenda