Thibault Cousot
Pack Talks
Senior Vice President & Head of Product

Thibault Cousot is the Senior Vice President and Head of Product at Behaviorally based in their New York City office. He is an experienced transformative leader with a rich history in shaping product development and driving revenue growth. Thibault spearheads the product team's efforts to enhance and expand the existing product stack. His strategic focus on integrating AI and cutting-edge technologies into the market-leading package design database reflects a commitment to elevating their data intelligence innovation.

Event Introduction
Pack Talks
 · 06/25 (Day 1)
From Appealing to Branding
4.2H - Hall B1
Zoom-in Session: Win on the Shelf
[Interactive Workshop] Consumer Behavior Science + AI: Winning Across All Channels from Offline Shelves to Online E-commerce

Behaviorally, one of the most renowned consumer behavior research institutions in US, has amassed the world's largest consumer behavior database (exceeding 60 million behavioral data) in its 52 years of operation. They have customized over 160,000 simulated shelves for clients and facilitated the successful launch of 80,000+ packages.

Behaviorally asserts that marketing's moment of truth is when a purchase transaction takes place. The first touchpoint of consumer goods - packaging - has a significant impact on shopper behavior. With the aim of improving sales conversion, they have condensed their professional practice into the 4S framework: Seen, Shoppable, Seductive, and Selected, to assess whether a package can "win on the shelf."

For consumer brands, today's shelf concept encompasses both offline retail shelves and online "shelves" - e-commerce platforms. These platforms present significantly different business challenges for brands. This workshop will take you through both offline and online shelves, analyzing successful packaging design cases using the 4S framework. Additionally, participants will have the opportunity to experience eye-tracking technology firsthand and receive on-the-spot evaluations of their packaging designs using Behaviorally's latest AI tools.

Target audience: Consumer product brands, retail private label owners, etc.


Link to agenda