Larry Chen
Channel Talks (3 Days)
General Manager
Chi Forest Retail Department

Larry Chen has 15 years of experience in key management positions in the smart retail industry and has a deep understanding of organizational digitalization. Larry is good at sales, branding, marketing, and other related fields. He currently serves as the general manager of the retail business department of Chi Forest and takes responsibility for the business growth of consumption.

Event Introduction
Channel Talks (3 Days)
 · 06/26 (Day 2)
Laying A Solid Groundwork
4.2H - Hall A2
Fast-growing Channels
RMB 43.6 Billion: Vending Machines Bring Transactions Closer to Consumers!

The market size of vending machine is predicted to reach RMB 43.6 billion in 2023, up by 26.8% from 2021. This is the channel closest to consumers, and it can be a "spotlight". In addition to sales, vending machines perform "frontline scouting and new arrival discovering" for CHI FOREST as strategic enablers. In 2023, the supply volume of CHI FOREST products in the vending machine channel is expected to increase by over 300% compared to the previous year. Based on data analytics and consumer incentives, Da Mo Wang, a new energy drink from CHI FOREST, soared to the TOP1 of energy drinks by PSD.

Link to agenda