Speakers
Ivy Lou, PhD.
Dairy Talks
Nutrition Expert
IFF

Postdoc from Cornell University, Ph.D. in Nutritional Science from Iowa State University, and M.S. in Biomedical Studies from Baylor University, a registered dietitian (RD) and licensed dietitian in the U.S..  Involved in various projects funded by the USDA and NIH and has expertise in research on healthy diet and behavioral patterns. Worked in a top-tier hospital in the U.S. as a clinical dietitian and was a contract dietitian at Shanghai Institute of Nutrition and Health, CAS, specializing in weight management and chronic disease prevention. Served as a partner and CTO in a startup and established a nutrition consultation platform integrating AI for dietary assessment and intervention innovation. Returned back to China in 2022 and took the role as a nutrition expert at IFF.


Event Introduction
Dairy Talks
 · 06/25 (Day 1)
Hit New Category
4.2H - Hall A1
Generational Growth
15:30
Powering up Middle-aged and Elderly Milk Powder: Gray-hair Economy, "Sunrise" Market

Statistics show that the market size of the gray-hair sector in China is expected to reach RMB 12 trillion by 2026. Possessing both money and time, the gray-hair consumers are raising the bar of living standard. Formulated milk powder, thanks to its inherent health attributes, delivered impressive results. In the first half of this year, formula milk powder for the middle aged and elderly grew by 57% year-on-year. When infant formula powder drifts into competition in existing market space, claims around bone health, sleep quality, and blood sugar are creating new market spaces as health awareness improves among the middle-aged and elderly consumers. Mapping out the development in the middle aged and elderly formula milk powder market is the key to growing in an expanding market.

Link to agenda