Co-founder of Jiangsu New Raspberry Food Co., Ltd. and general manager of the marketing center, mainly responsible for the company's products and marketing; More than 20 years of industry experience in the dairy industry, the pioneer of domestic normal temperature chewing yogurt, focusing on meal replacement yogurt territory. Insight into the industry and product opportunities, practice product innovation, and create new value!
4.2H - Hall A1
The right channels facilitate products selling, while product power and branding attract buying.
To be sold: channels play a key role in promoting products to broader platforms and fulfilling their commercial value. How should dairy brands balance and choose from supermarkets, grocery stores, to online retail to reach different consumer groups?
To be bought: how can we make dairy products suit consumers' fancy and win their hearts? "Made to measure" matters most. One must take firm steps from commodities, quality, to value-added products.