Xingshi Zhang
Dairy Talks
General Manager of Marketing Center
Jiangsu New Raspberry

Co-founder of Jiangsu New Raspberry Food Co., Ltd. and general manager of the marketing center, mainly responsible for the company's products and marketing; More than 20 years of industry experience in the dairy industry, the pioneer of domestic normal temperature chewing yogurt, focusing on meal replacement yogurt territory. Insight into the industry and product opportunities, practice product innovation, and create new value!

Event Introduction
Dairy Talks
 · 06/25 (Day 1)
Hit New Category
4.2H - Hall A1
Global Insights
[Club Talk] Sold Vs. Bought: What Have Fast-moving Dairy Products Done Right?

In recent years, the dairy industry seems to have entered an "innovative spring," with "new products every week" gradually becoming the new norm. If "new products every week" reflects the market's dynamism, then the success of these products must have something to do with their innovative elements.

On this topic, we've invited three "successful selling" brands: "Haihe Dairy", praised as a "Tianjin specialty" and highly acclaimed on social media; "New Raspberry", the first to enter the stirred yogurt race and become a growth dark horse; and "Da Vinci", a treasure brand whose annual sales have skyrocketed from 30 million to an impressive 260 million yuan in just three years. Together, we'll explore the strategies behind selling and buying products.

Link to agenda