Tetsuya Murata is the president and CEO of Kanro Inc. (Kanro) since 2023. Kanro is the No.1 candy (not including chocolate) manufacturer in Japan which is an over 110-year-old company founded in 1912.
Since joining Mitsubishi Corporation in 1992, Tetsuya Murata has worked in the food distribution industry for over 30 years. During that time, he has experienced not only confectionery and FMCG related transactions, but also fresh produce (products) transactions, and has been involved in business investment and business investment management in those areas. Tetsuya Murata has also served as an executive officer at Life Corporation of the No.1 supermarket in Japan for 5 years and as an outside director for several companies.
He always works with the belief that by listening to those around him gathering problems, solving them with ownership and teamwork to let himself and the team to grow.
Tetsuya Murata graduated from Keio University in 1992 and completed the Breakthrough Program for Senior Executives at IMD-Lausanne in July of 2018. Tetsuya Murata’s values is “Be cheerful, energetic and modesty" and his philosophy is “A small difference makes a big difference". And he enjoys watching sports on site or TV and cooking mainly stir-fry and steamed dished on weekends.
4.2H - Hall D1
It is quite "bitter" for brands to sale the sweets. Besides health, what else can brands use to impress consumers? Adjusting the hardness, adding functions, changing the shape, and gaining insights into the needs ......Kanro proves with its strength that as long as it understands the consumers well enough, dares enough, and creative enough, the candy can absolutely capture the hearts of consumers of all ages!