Huan Zhou
Marketing Talks
Head of Content Innovation in the Marketing Department

Now working in Weilong, Head of Content Innovation in the Marketing Department, including brand campaign, content marketing and social media operation. Before I devoted myself into snack industry, I used to work for GroupM, Dentsu and media company for more than 10 years in digital content marketing and IMC about FMCG, Fashion, Home industry and etc.

We insist on the core of the brand and interesting creative content, coupled with effective communication channels, to establish a strong link between consumers, so as to truly impress consumers.

Event Introduction
Marketing Talks
 · 06/26 (Day 2)
Growth and Beyond Growth
4.2H - Hall E
Viral Products and Creativity
Weilong: Ignite a Big Topic with Small Creativity

When it comes to brands that play especially well with young people, Weilong deserves the honour! A small spicy snack can not only conquer your taste buds, but also win over your heart through creative cases! Weilong XBag received 200 million views. The "I quit" marketing by Weilong at the Double Eleven big sale hit 50 million views. The 'Dragon King' short video for the 2024 Spring Festival Gala achieved over 300 million exposures and 20 million views. So what exactly makes Weilong's creativity go viral across the internet?



(Resource: Weilong WeChat Official Account)

Link to agenda