Tina Luo
Marketing Talks
VP of Global Strategic Account Management

Tina Luo, Flywheel China Enterprise CEO. Bachelor's degree from Tsinghua University, Master's degree from Johns Hopkins University. Previously worked at First Capital Financial Corp., in the United States. Member of the Alibaba AI Star Program. Lead writer for the Shujubingshan column on Zhihu, with over 300,000 followers. A seasoned expert in the consumer goods industry with a strong professional background and over 11 years of consulting experience. Proficient in data science, skilled at transforming it into valuable and actionable business insights. Has served multiple international consumer goods giants, assisting clients in unlocking data value and driving business growth.

Event Introduction
Marketing Talks
 · 06/26 (Day 2)
Growth and Beyond Growth
4.2H - Hall E
Where does Growth Come From
"New Products Play Long- Lasting Game": Online Sales Growth Soars from 40% to Over 70% in One Year

In today's market, creating new products is crucial yet filled with challenges, as seen with the continuously popular and timely sugar-free tea niche. How can we lock in the correct R&D direction from the start? Without sufficient data in the early stages, how can we validate the true effectiveness of a new product? Once the product is on the market and in the operational phase, how can we effectively extend its lifecycle? These stages are interlinked, each is critical and not to be overlooked.

How then should we precisely execute each phase? And how can AI technology help enhance efficiency?

Link to agenda