Maksim Abushaev – Creative Director and Co-founder of Radar, one of Russia's leading regional independent agencies in the branding, marketing, and advertising industry, working for over 20 years. He has extensive experience working with client businesses of various sizes, from small enterprises to multinational corporations. Maksim specializes in adapting Chinese and European brands to the Russian market and Russian brands for markets of Asia and China.

An advocate for ongoing growth and enhancement, Maksim has acquired an extensive education, including a joint program of The Hong Kong University of Science and Technology (HKUST) and Moscow business school SKOLKOVO, EMBA, with honors, Doing Business in China at Tsinghua University, and Silicon Valley Entrepreneurship at UC Berkeley HAAS Executive Education. He holds a base education as a mathematician from South Ural State University, Russia.

In solving any branding and marketing challenges, he always applies a rigorous, systematic strategic approach – ensuring that all creative tasks align with solving the client's business challenges.