Bin Zhang, founder and CEO of Halmana Beverage Inno-Lab. Halmana is a team that provides consulting and technical support services in beverage NPD(New Product Development) area. Halmana helps beverage projects grow rapidly from the perspective of technical support and resource integration. Bin has more than 10 years of experience in the field of beverage innovation. Bin leads Halmana team to service global customer such as Nestle, Weetabix, Starbucks, Everlast, DR. HANGOVER etc. Bin holds a master’s degree in Food and Food Biochemistry technology from the Technical University of Munich, Germany.
4.2H - Hall C1
In order to explore the possibility of ginger flavor in the Chinese market, FBIF specially invited 5 top domestic and foreign ingredient companies as beverage flavor designers to select and send 2-3 groups of ginger-themed flavor innovation works, and conduct on-site scoring through evaluation in various dimensions. Enlighten the perfect use of ginger flavor in beverages and the innovative development of ingredient design. In this interaction, creators can not only freely play around the theme, but also choose their favorite brands to create targeted creations, thereby gaining explosive exposure and cooperation opportunities. Don’t miss it!