Laia Grassi, a Generative AI & Advertising Creative Director, stands out with over 40 international awards, including Cannes Lions. Winner of a global Coca-Cola AI competition, her influence spans across brands like IKEA and Audi. As a consultant, Grassi revolutionizes generative AI, demonstrating unmatched expertise. Her work sets new industry standards, showcasing innovation and a pioneering spirit. Grassi's influence in advertising is both inspirational and transformative, leading the way in applying generative AI for creative excellence.
4.2H - Silk Road Hall
Generative AI is spearheading a revolution, bringing a world of new possibilities to creative work. As a generative AI consultant, she uses AI tools to carry out advertising creativity, packaging design, product graphics for many brands such as Coca-Cola, creating works that perfectly combine art and commerce. In Laia's eyes, generative AI tools are her ultimate creative partner, capable of sparking endless inspiration. They can generate visual concepts and copy, analyze market data, and uncover the best design strategies！