Yue Zhang
Condiment & 3R Food
Founder & CEO
Budeng Food

Yue Zhang, flower name Zhang Budeng, graduated from Zhejiang University, won the Forbes U30 in 2018, founded in 2014, Budeng food, has been focusing on the lazy kitchen scene for nearly ten years to explore diversified high-quality solutions, the company's two core brands:

1, Around the crab instant noodles and prepackaged food to build the brand "Budeng", Budeng is the leading brand of domestic crab products, the annual total number of crabs dismantled more than 100 million hairy crabs, widely sold in Costco, Sam's club, Ole, Freshipo and other domestic high-end channels.

2, In 2020 to create the lazy seasoning brand "XiaoYeQingZhu", XiaoYeQingZhu is Tiktok's top ten new compound seasoning brand, the line last year sales of more than 2 million.

Event Introduction
Condiment & 3R Food
 · 06/26 (Day 2)
New Taste That Spice Up New Lives
4.2H -Hall C2
The Next Decade of 3R Food
[Panel Discussion] The Agile Elephant: the Basic Skills that Support Versatility

In the age of the fast pace, consumers are sceptical of the ambient foods that they can't go without. Suppose you've ever taken a closer look at the ingredient lists of ambient food. In that case, you'd be surprised at how far they've come from illegal food additives and how unique and diverse the packaging is. However, most consumers, and even some in the industry, are still stuck in the years ago. "People harbour prejudices which are tantamount to the formidable mountain. "perhaps we need more companies with the spirit of a "Foolish Old Man" to remove some of the misunderstandings in people's minds about ambient foods. From the three key points of R&D of flavours, category differentiation and packaging diversification, how can ambient food players seize the innovation? Dispelling the misunderstanding of "temperature", how many growth opportunities are hidden under the ambient track?

Link to agenda