Vicky Li
Startup Talks
Founder of Brand
One Dog Doge

Vicky Li, One Dog Doge brand founder. In 2020, she created the frozen snack brand "One Dog Doge", mainly responsible for product development, brand strategy, marketing and other businesses, and has rich experience in brand management and FMCG industry.

Event Introduction
Startup Talks
 · 06/26 (Day 2)
Start Up, Stand Out
4.2H - Hall B2
Face Growth Anxiety
Light Frontend and Robust Backend: How does the Shumai brand One Dog Doge win in the competition?

Is the New onsumer model defined by "asset-light + heavy operation"? A light frontend and robust Backend might be the key to navigating the era of cost-effectiveness.

Focus on One Dog Doge, the Shumai Brand with manufacturing-distribution-retail integration. Facing the challenge of formulas leaked and white-label competition, One Dog Doge chose to construct their own factory at any cost. Now it has surpassed 200 million yuan in sales and become the top1 in the Shumai sub-category on Tmall for 2023. Even if the cost is huge, why did they choose to build their own factory?

Link to agenda