Simon Zhang
Plenary Session (Day 3)
Global CEO & China Chairman
Ries Category Creation Strategy & Consulting

Event Introduction
Plenary Session (Day 3)
 · 06/27 (Day 3)
Conference Hall
Global Insights
Category Creation: Leading the Global Growth of Chinese Enterprises

In the context of accelerated industry reshuffling, food & beverage companies should follow health trends and avoid blindly following homogeneous competition. We need to create new categories that align with the global consumer mindset to navigate through cycles, create blue oceans, and achieve sustainable growth. The key to success is to identify key markets and combine local consumer insights with competitive landscapes to create new categories that are more in line with consumer demand.

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