Wenjie Wang, Deputy General Manager of Sales at Haoxiangni Health Food Co., Ltd., a Human resources management division. She has served as the Director of Human Resources Center, Special Assistant to Marketing Center, Director of Large Single Product Business Unit, and Sales director of shopping malls outside the province at Haoxiangni Health Food Co., Ltd.
In 2023, Ms. Wenjie Wang, as the Chief Executive Director of Growth, was fully involved in the development, launch, and sales promotion of Haoxiangni Hongxiaopai's large single product. Based on the market trend of healthy food, combined with the company's own development and advantages, within six months, Hongxiaopai became the top selling Jujube kernel pie product on the entire network, and gradually became Haoxiangni's second growth curve product.
4.2H - Hall D1
In the face of performance growth, channel is undoubtedly a strong correlation variable. From offline to online, and then to the omni-channel layout, every change in the channel end has led to changes in the snack food industry. In 2023, China's offline channels accounted for more than 85% of the share of leisure food circulation, in the face of more and more like "going out" of the consumer groups, offline channel is now recovering!
Haoxiangni invested in bulk selling in brick-and-mortar stores, Jiashili comprehensively build omni-channel and continuously expands sales networks.In the surging snack market, how can brands make high growth sustainable? Fully embrace the offline channel or the key!