Eddy Dong
Tech Talks (Day 2-3)
Managing Director

Eddy is WPP Managing Director & Head of WPP Tech in China. From creative, media, PR, commerce to experience, WPP Tech enables WPP operating companies like Ogilvy & GroupM to better harness the power of data & AI to unlock incremental growth for clients and WPP.

Eddy is a seasoned expert in data & AI technologies. Besides being the head of data & AI for WPP in China, he was Accenture Data SME, CTO and/or Chief Data Scientist for multiple companies, and he is a patent holder in data analytics. Eddy is also experienced in enterprise innovation & venture investment. Apart from working on growth strategy & strategic investment at WPP, he was Accenture Ventures & Open Innovation Greater China Lead. Eddy holds a Master's of Finance from Peking University.

Event Introduction
Tech Talks (Day 2-3)
 · 06/26 (Day 2)
Reimagine Food
4.2H - Silk Road Hall
Unlock AI Commercial Applications
[AI x Marketing] Next-Gen MarTech: 1000 People, 1000 Faces

The days of one-size-fits-all marketing are fading faster than a fleeting trend. In today's hyper-connected world, consumers demand personalized experiences that resonate with their individual needs and desires. This is where Next-Gen MarTech steps in, no longer just about demographics, but with the power of AI and big data analytics, deep dives into individual preferences, buying habits, and even emotional triggers.

Link to agenda