EMBA of Lingnan College, Sun Yat-sen University, is now the Deputy general manager of Guangzhou Wanglaoji Health Industry Co., LTD and the Chairman of Guangzhou Wanglaoji Investment Co., Ltd
Responsible for Wanglaoji's marketing, online and offline channel sales.
Focus on "brand management and marketing", with almost 20 years of practical experience in Medicine and FMCG industry, also focus on the new generation to achieve brand marketing innovation.
With a precise overall view of the market, create a matrix product group, and continually innovate with the spirit of “be the first person to try something new”, so as to make the century old brand glow with youth and vitality, keep up with the pace of the times, and innovate to polish the golden brand of Wanglaoji.
Committed to creating a good reputation and the high occupation of the industry tonality for enterprises, to achieve win-win cooperation through innovative cross-border enterprise public welfare activities and cross-industry cooperation, to achieve billions of brand exposure and in-depth interaction every year through a number of industry first cases.
With the wisdom and courage to push forward, inherit, develop and innovate Wanglaoji, deeply rooted “make the world more auspicious” into the heart of consumers, so that culture can drive the industry to achieve the strategic goal of Wanglaoji to create a world-class beverage.
4.2H - Hall B1
Think Global, Act Local. Different cultural practices and packaging regulations around the world pose challenges for global packaging compliance. In December 2023, the Central Intellectual Property and International Trade Court of Thailand ruled against China's Luckin Coffee in a trademark infringement case against Thailand's Royal 50R Group. For many brands, failing to plan trademark strategies in advance and understand local intellectual property laws can lead to unexpected difficulties.
Furthermore, due to the unique nature of food products, different countries have more detailed regulations for labels and packaging across various categories, including requirements for font size and the placement of information on labels.
Packaging compliance is the foundation for the normal sale of products. How can we 'dance with shackles on,' adhering to compliance while using excellent packaging design to connect with local consumers?
4.2H - Hall A2
Between 2023 and 2030, plant-based beverages are projected to reach a global market size of $71.62 billion, growing at a CAGR of 12.7%. As early as 1904, Chinese herbal tea appeared on the streets of America, introducing the world to this "Eastern mysterious beverage" over the past century. WALOVI, a well-known Chinese herbal tea brand, has been the global top-selling natural plant-based beverage for three consecutive years, successfully entering mainstream channels in North America from the Chinese market. Join us at the FBIF to hear this 200-year-old time-honored brand discuss how Chinese brands strengthen awareness among overseas consumers and gradually penetrate mainstream international markets and channels.