Davide Mosconi
Pack Talks
Partner and Executive Creative Director
Auge Design

Davide Mosconi, 43, is an Italian designer and art director with over 20 years of experience in communication and design. He worked as an Art Director at McCann-Erickson for seven years, managing international brands like Vodafone, Nescafé, Martini, and Wall’s. In 2011, he shifted his focus to branding and design, becoming a co-founder and Creative Director of Apart Collective, where he led projects for international museums and major fashion brands.

Since September 2016, Davide has been the Creative Partner and Executive Creative Director at Auge Design, an award-winning Italian design agency specializing in packaging and branding, based in Milan and Florence. Under his leadership, Auge Design has become the most awarded Italian design design agency globally, including accolades such as The Dieline Studio of the Year 2022, Pentawards Industry Disruptor 2022, Pentawards Agency of the year 2023.

Over the years, Davide has received numerous national and international awards, including Cannes Lions, The Dieline Awards, Clio Awards, Pentawards, D&AD, and ADCI Awards. He has also represented Italian design on various international design juries.

Event Introduction
Pack Talks
 · 06/26 (Day 2)
From Appealing to Branding
4.2H - Hall B1
Igniting the Wheel of Growth: Harnessing Global Wisdom
Push Creative Boundaries! Pentawards Diamond Award Winner Reveals How to Reinvent Classic Delicacy Brands

In a short span of five years, Auge Design, an Italian design agency, achieved the remarkable feat of winning the prestigious Pentawards Diamond Award twice! When Auge was founded seven years ago, Creative Partner Davide Mosconi, primarily serving fashion and art brands, had never designed packaging before. Yet, he boldly accepted the challenging goal set by founder Giorgio Natale to become "Italy's premier packaging design agency."

"Why not?" he said.

Auge embarked on a journey of bold innovation, exploring the artistic sensibility of consumer product packaging design, and creating enduring brands of deliciousness. In 2023, Auge revitalized the brand and packaging of two global classics under the Bahlsen Group, "Pick Up" and "Leibniz," earning numerous international accolades.

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