Yichen Zhang
Pack Talks
Director of Customized Business Services

Since joining Founder Font Library in 2019, she has been promoted to Director of Customized Business Services in 2023, responsible for promoting customized font products and project management.

During her tenure, she led the team to provide professional font customization solutions for well-known enterprises at home and abroad, including JD, Meituan, Tiktok, Coca Cola, HEYTEA, Microsoft, vivo, HONOR, Xiaomi, Alibaba Health, Ctrip, Midea, Red Flag Auto and Ideal Auto.

Event Introduction
Pack Talks
 · 06/26 (Day 2)
From Appealing to Branding
4.2H - Hall B1
From Packaging to Branding, from Experience to Trust
The Power of Typography: How Custom Fonts Can Embody a Brand's Essence

Typography is a critical element in visual communication. From sleek, modern sans-serif fonts to elegant, classical serif fonts, each typeface can evoke a unique emotional resonance in viewers. Nowadays, to invoke a sense of brand exclusivity in people's minds, more and more leading brands are opting to create custom fonts.

FounderType is the world's largest provider of Chinese typeface products, offering over 3,000 Chinese font styles. In recent years, FounderType has customized exclusive brand fonts for notable companies such as Coca-Cola, Alibaba, JD.com, HEYTEA, and Meituan. In this presentation, FounderType will share the stories behind these brand font customizations, discussing how brands cleverly use typeface design to establish deep emotional connections with consumers, and will present the latest trends and insights in font design.

Link to agenda