Larry Xia
Snack & Baking
Marketing Head of Premium Chocolate
Ferrero China

Larry Xia joined the Ferrero Group in 2016 and is currently the Marketing Head of Premium Chocolate at Ferrero China. Larry has more than 20 years of solid experience in diversified companies (multinationals and local companies), diversified categories (maternal and child, personal care and beauty, food FMCG), diversified business models (mass channels, e-commerce, boutiques, etc.), and at the same time, he has a wealth of practical experience and unique market insights in the areas of promoting business growth, company transformation, brand building, product innovation and promotion.

Event Introduction
Snack & Baking
 · 06/25 (Day 1)
Make Snack Delicious And Fun
4.2H - Hall D1
Product & Brand Enhancement
Ferrero: Beyond the "Golden Wonder," How Else Can Chocolate Innovate?

Since entering the Chinese market, Ferrero Rocher has created numerous "golden wonders" through unique market insights and product innovations, becoming an essential item for Chinese New Year celebrations. However, Ferrero Group is not content with just this. Ferrero continually expands its product boundaries and engages closely with younger consumer groups. By extending gifting scenarios, meeting emotional needs, launching dark chocolate products, and targeting niche markets, let's explore the innovations Ferrero brings beyond its classic "golden" offerings.

Link to agenda