Jeff Wang
Channel Talks (3 Days)
Senior Director, Omni Channel
PepsiCo Foods China

Event Introduction
Channel Talks (3 Days)
 · 06/26 (Day 2)
Laying A Solid Groundwork
4.2H - Hall A2
Fast-growing Channels
[Panel Discussion] Drive Supply with Demand: Instant Retail Digitalization

With the instant retail market projected to reach 2,508.265 billion yuan by 2026, "instant" no longer simply implies “urgency” but is becoming a new, highly predictable lifestyle. As a pioneer in this field, Meituan Instashopping is gradually advancing "digital and retail integration" from a supply-demand perspective. Identifying more productive stores based on LBS demand to increase supply and optimize merchandise structure, thereby facilitating efficient distribution for brands. With the new trend of "In 30 minutes, everything at your doorstep", two key questions emerge:

-How do brands identify their target consumers?

-How can they efficiently appear where consumers need them?

Link to agenda