Anping Xu
Alcohol Talks (1 Day Only)
General Manager
Meijian Business Line

Event Introduction
Alcohol Talks (1 Day Only)
 · 06/25 (Day 1)
Keep Alcohol Engaging
*All the "young people", "youth", and similar expressions mentioned in the agenda refer to consumers of legal drinking age (LDA) according to local laws and regulations.
4.2H - Silk Road Hall
Sipping Across Borders
Meijian: Chinese Liquor in Wonderland

Chinese spirits, with their diverse styles, are beginning to make their mark in foreign lands. Whether in the trendy bars of London or the bustling cities of the United States, Chinese spirits are exploring new identities. This is not just a commercial journey, but an adventure in cultural integration.

In this new age of exploration, how can Chinese spirits expand into broader overseas markets? How can they resonate with and win the affection of local populations abroad? The rising market newcomer, Meijian, has already made many efforts in this regard. Let's raise our glasses and toast to the future of Chinese spirits on the global stage!

Link to agenda