Speakers
Neo Cheng
Drink Talks
CMO
Zhonghebaosang

Neo Cheng, currently the Chief Marketing Officer of Zhonghebaosang Biotech Co.,Ltd. He had worked for several companies such as Chongqing Jiangxiaobai Liquor Industry Co., Ltd. and Baixiang Food Company, and has more than 10 years of brand operation experience in the new consumption field. Now he is mainly responsible for the integrated marketing work of many brands under Zhonghebaosang Biotech Co.,Ltd. including SangPlus1, ZIRONJOY and BOSUN.

Based on China's 4,700-year-old silkworm culture, guided by consumer demand, and with insights into domestic and international market demand, he has helped the BOSUN and SangPlus1 become the top brands in the mulberry juice category.


Event Introduction
Drink Talks
 · 06/26 (Day 2)
Wow, Drink It Up!
4.2H - Hall C1
Category Innovation
14:20
[Panel Discussion] Achieving Significant Growth Without Relying on Major Products

Asia Sarsae has an annual sales volume exceeding 200 million bottles, originating from Fujian and eventually listed in Singapore by Yeo Hiap Seng. Guhe sour plum soup can sell tens of thousands of cups a day... More and more local specialty beverages are gradually being accepted by the public. In the current era of "small is beautiful" that is approaching, how can local flavored beverages, which no longer blindly pursue "flagship products", become more and more "beautiful"?


Link to agenda