Haiyan Zhang
Marketing Talks
Chief Marketing Officer
Liuzhou Haohuanluo Food

12 years of specialized research on corporate competitive strategy, 4 years of experience in project investment and financing, and nearly 3 years of corporate operation and operation; Yuan Junzhi Consulting Partner and Project Director; Former strategic analyst and project manager of Trout Company; Original Gehui Strategic Partner. Good at exploring the biggest competitive opportunity of enterprises and the actual implementation of the system, good at Internet communication, and promotes 10 brands to become industry leaders.

Event Introduction
Marketing Talks
 · 06/25 (Day 1)
Growth and Beyond Growth
4.2H - Hall E
Users Positioning
Decoding the Secrets to Becoming No.1 in Category: Insights from Haohuanluo & Yellow Swan

As the leading brand of authentic Liuzhou Luosifen, Haohuanluo has continuously driven the popularity of Luosifen through relentless product innovation and cross-industry marketing. This has secured its position as the "center stage" in the instant food sector, maintaining the global top sales of Luosifen for six consecutive years.

Yellow Swan pioneered the new category of "edible raw eggs" from scratch. By redefining the category and creating a systematic growth loop, they achieved a sixfold growth in two years, with annual revenue surpassing 1.8 billion yuan. Yellow Swan has successfully tackled the branding challenges in the 300 billion yuan egg market.

Link to agenda