Speakers
Yuanzhuo
Pack Talks
Head of Food Industry
TMIC

Event Introduction
Pack Talks
 · 06/25 (Day 1)
From Appealing to Branding
4.2H - Hall B1
Zoom-in Session: Win on the "Shelves"
14:00
Session 1 - [Expert Insights Sharing] From Offline Shelves to Online E-commerce, Crafting Packaging Strategies for Omni-channel Success

How do you capture consumers' attention on real shelves? In the online e-commerce landscape, what are the differences in consumer behavior compared to offline shopping, and how can effective communication with consumers be achieved through screens?

From theory to practice, attendees will have the opportunity to experience real-world shelves and eye-tracking technology. They will use software to observe consumers' online shopping journeys and learn from experts on analyzing shopper behavior to develop packaging strategies that excel across all channels. In the online commerce segment, TMIC (Tmall Innovation Center) will also unveil their consumer insights and packaging analysis tools tailored for Alibaba's omni-channel platform.


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Link to agenda