Xin Huang
Pack Talks
Head of Design Department
Baixiang Food

Mr. Huang Xin has extensive experience in e-commerce design and has led the establishment and growth of e-commerce design teams for multiple brands to the forefront of the industry. In 2016, he was responsible for building the online design team for Xianfeng Fruits, providing visual support for online third-party platforms and visual interaction for the App, and establishing the brand's online visual VI system, which supported the business sales to multiply. In 2019, he was in charge of e-commerce visuals for several brand projects including Starbucks, Logitech, and NetEase Youdao, promoting the 3D motion effect of internal visuals for 3C category stores, and both visual ratings and sales data were recognized by the brands. In 2022, he joined Bai Xiang, taking on the responsibility for the brand's online channel visual and product design. The team focuses on innovative design to enhance brand value and visual experience. Through diverse marketing campaign visual support and internal AIGC technology, the brand has stood out in the market competition.

Event Introduction
Pack Talks
 · 06/25 (Day 1)
From Appealing to Branding
4.2H - Hall B1
Zoom-in Session: Win on the "Shelves"
Session 2 - [Brand-side Practice] Evolution of Brand Packaging Strategies from an Omni-channel Perspective

In the diverse landscape of purchasing channels, characterized by shortened product innovation cycles and an accelerated pace, how do brands adapt their packaging development processes to accommodate these changes? In this session, we will invite brands to share their practical packaging strategies and insightful experiences, highlighting how they navigate and adjust to these evolving dynamics.

Link to agenda