Shuangchun Hua (Mu Xing)
Drink Talks
Tmall Innovation Center

Event Introduction
Drink Talks
 · 06/26 (Day 2)
Wow, Drink It Up!
4.2H - Hall C1
Category Innovation
[Workshop] Breaking Boundaries Journey: From Local to Global

Regional flavor beverages have endless potential, but they still face various challenges in the actual sales process: How can specialty products integrate into the dietary culture of other regions? How can product packaging retain its uniqueness while appealing to a broader audience?...

We have invited guests from Ries Category Creation Strategy & Consulting, Intuivia & TMICto lead us in analyzing specific problems and finding new growth strategies.

Link to agenda