Jian Li
Snack & Baking
Product General Manager
YanJin Food

Jian Li, with 13 years of experience in the food industry, is currently the product leader of the Salty Division of Yanjin Food. After the company's strategic development stage of "channel + product two-wheel channel" and "multi-category + one of the best", he has unique insights in the fields of product, marketing, supply chain, etc. He loves food, has a keen insight into future development trends, and is a senior product expert in the industry.

Event Introduction
Snack & Baking
 · 06/25 (Day 1)
Make Snack Delicious And Fun
4.2H - Hall D1
Healthy Ingredients "Innovation"
The Magical Konjac, the Massive Market

The konjac is going viral! The konjac products of YanJin Food sales up 163% YoY in H1 2023. The first slice of konjac vegetarian tripe on the market with the ultimate taste and innovative flavors to make consumers from excited and "addictive". Let's see how YanJin Food can use konjac to pry the hundred-billion-level snack market.

Link to agenda