Indulgence or health? The answer is, of course: both! From guilt-free pleasure to mindful moderation and wholesome enjoyment, the chocolate market is undergoing a major transformation. In 2023, data shows that around 40% of consumers are looking for sugar-free, low-sugar, or plant-based chocolate options. On one hand, people are wary of sugar; on the other, they still crave that sweet indulgence. So how can brands strike the golden balance? And how can functional chocolate meet the diverse needs of today’s consumers? Ultimate indulgence, healthy indulgence, rational indulgence… the world of chocolate is being reshaped.