Mr. Yan Feng is currently the President of Maky Food Co., Ltd. Founded in 1994, Maky operates six brands, five national subsidiaries, six central factories, and over 4,000 employees, with more than 200 specialty stores across 25 cities. Spanning four industries—baking, nutritious fast food, raw material processing, and cold beverages—the company serves 100,000 customers daily.

As one of the founders and a guiding force behind the Maky brand, Feng Yan has been instrumental in shaping its DNA since its inception. Leveraging his academic background in economics and commercial acumen, he infused the brand with a dual-helix DNA of "Quality + Fashion." Adhering to the strategic philosophy of "regional deep cultivation, quality supremacy," and driven by the vision to become "the most trusted bakery chain brand among consumers," he has continuously propelled the industry’s leapfrog development—from product innovation to the evolution of a consumption ecosystem.